APPENDIX 2-2

GUIDELINES FOR WRITING OBJECTIVES

In general, a well-formulated objective:

• Starts with an action verb.
• Specifies a single key result to be accomplished.
• Specifies a target date for its accomplishment.
• Is specific and quantitative; therefore, is measurable and verifiable.
• Specifies the what and when; avoids the why and how.
• Relates directly to the accountable manager’s role in the organization.
• Is readily understandable by those who will be contributing to its attainment.
• Is realistic and attainable but represents a significant challenge.
• Provides maximum payoff on the required investment of time and resources when compared with other objectives being considered.
• Is consistent with available or anticipated resources.
• Is consistent with basic organizational policies and practices.